About the Role
Are you a seasoned marketing professional with a passion for beauty and cosmetics? Luxcrime, one of Indonesia's leading beauty brands, is looking for a Senior Marketing Manager who can drive our brand's growth, lead creative campaigns, and engage customers on a whole new level.
As the Senior Marketing Manager, you’ll spearhead brand marketing activities across ideation, activation, and execution. You will oversee the marketing team, ensuring brand consistency and impactful results. A deep understanding of the beauty market landscape and familiarity with local brand competition will be essential to thrive in this role.
Responsibilities:
Design and deliver end-to-end brand marketing strategies, from conceptualizing campaigns to executing activations.
Work alongside product development teams to integrate USPs and product design into cohesive marketing strategies.
Lead and inspire the Marketing team, fostering a collaborative, innovative and high-performing environment.
Manage the entire campaign lifecycle, from ideation to on-the-ground execution, including social media, influencer collaborations, and brand activations.
Build and maintain strong relationships with top tier influencers to boost brand visibility and engagement.
Guide the creative team to produce compelling content and product visuals that align with Luxcrime’s brand identity.
Manage marketing budgets effectively and track ROI for all campaigns
Analyze industry trends and consumer insights to keep Luxcrime ahead in the competitive beauty landscape, especially against local competitors.
Requirements
10+ years of experience in brand marketing, preferably within the beauty industry.
Strong understanding of the beauty market landscape; familiarity with local brand competition is highly desirable.
Proven track record of leading teams and executing high-impact marketing campaigns.
Creative thinker with strong leadership, communication, and relationship-building skills.
Ability to juggle multiple projects, from strategy development to execution on the ground.
At Hypefast, we are committed to creating a diverse and inclusive workplace. We believe that diverse perspectives drive innovation and excellence. We welcome candidates from all backgrounds and employment is decided on the basis of qualifications, merit, and business need.
